The Let’s Shop Tairāwhiti Facebook page reached 3,000 followers on Thursday, and climbing.
Page manager, Lana Davy said, “the interaction and participation on the page is phenomenal”.
“The support for our locally owned and operated businesses has been so warming. Watching our community come together to support their own, all in the face of such uncertainty - we couldn’t have predicted how well this page and its content would be received in our region.”
Trust Tairāwhiti Takitapuwae (Tourism) team embarked on creating the page to spread the word about which businesses in our region were locally owned and operated and to help boost the sales of local businesses, keeping “shop local” in the fore front of buyers minds.
“Seeing people commenting on posts, tagging friends and showing support in kind words has been so uplifting and kept us going on this journey,” Lana said.
Posts have shown to reach thousands of ‘impressions,’ or people, and others around 6,000 or greater.
This is partly due to the numerous amount of businesses now featured on the page (over 200). This is also thanks to the regular scheduling of posts, often being prepared by Takitapuwae staff, Lana and Mel Ma’afu Sinoti in the late and very early hours of the day.
“Video interviews from Maika have added to the success of the page and have helped highlight businesses that are locally owned,” she said.
With the changing of lock down levels, the page will evolve and the Takitapuwae team is utilising business profiling to transition into the different look.