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Uia?

Who are we?

We are the regional development trust for Te Tairāwhiti –
formerly known as ECT (Eastland Community Trust).

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The Eastland Community Trust (ECT) was created in 1993, to assist in the development of a more positive, prosperous and attractive community. 

In 2015, Activate Tairāwhiti was launched, to lead local economic development and help Tairāwhiti businesses create more employment opportunities for our people. Trust Tairāwhiti brings our community trust and economic development agency together under one roof, to better assist the wellbeing of our people, the success of our businesses, and the future of our region.

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What do we do?

We invest in the wellbeing of our people,
the success of our businesses, and the
future of our region.

We are passionate about creating a greater Tairāwhiti for everyone. Since 1993, we’ve invested more than $60million into Tairāwhiti to help grow our regional economy and support the wellbeing of our communities.

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What is our vision?

Our vision is a region of Te Mana - Shared Pride, Te Ihi - Shared Prosperity,
and Te Wehi - Shared Opportunity.

We want Tairāwhiti to be a welcoming place where we all live well, together.

Where children dream, communities unite, and futures inspire. Where people flourish, business booms, and tourism thrives. Where culture connects, relationships empower, and nature endures. Where opportunity, prosperity, and pride is shared with our people, our businesses, and our environment.

How can 
we support?

We are passionate about creating a greater Tairāwhiti for everyone.
If you’re a community group, business, or tourism operator based 
in Tairāwhiti, talk to us about how we can support your goals.