The first tranche of insights and data tables from the Tairāwhiti Wellbeing Survey (TWS) are now available online.

The TWS ran for nine weeks from October 2022, with the aim to improve local data and better understand the wellbeing of our region. 

While Stats NZ already captures wellbeing data through their biannual NZ General Social Survey (NZGSS), this data doesn’t accurately reflect our region due to the small sample size. This means Tairāwhiti data is always lumped in with the Hawke’s Bay. 

Trust Tairāwhiti General Manager Wellbeing and Impact Erina Hurihanganui said there was strong uptake of the survey from our communities.

“We had 1026 people complete the core wellbeing modules, and 935 people completed the entire survey.

“A big thanks to all the people and whānau in Tairāwhiti who gave their time and effort on the survey to help build our region’s wellbeing data.”


 Some of the high level insights from the survey include:

  • One of the most negative factors impacting our wellbeing as a region is how we see the condition of the environment in Tairāwhiti. 
  • Our sense of safety as a region is quite low compared to the national average. 
  • Social support in Tairāwhiti is tracking above the national average.  
  • Our region has substantially higher proficiency in te reo speakers that speak fairly well to very well te reo compared to the national average. 
  • We almost double the national average when it comes to people in Tairāwhiti that experience some form of discrimination, whether it's gender, age or ethnicity. 
  • Close to 20 percent of respondents often struggle to pay their bills compared to nine percent at a national level. 
  • We have an obvious disparity between low-income and high-income distribution in Tairāwhiti compared to the national average. 


The TWS is made up of four modules. The first two are a condensed version of the NZGSS, and the third module is Tairāwhiti specific.  The fourth module is a partner module. 

Last year we partnered with Rongowhakaata Iwi Trust.  

The first insights and data tables are from the core wellbeing questions, comparable to national wellbeing data.

More insights and data tables will be added to the website as they become available.

Visit Tairāwhiti Data for more information.