We are the Regional Tourism Organisation (RTO) for Tairāwhiti and are part of a network of 31 RTOs around New Zealand.

The Trust is focused on developing Tairāwhiti as a tourist destination through supporting local capability, showcasing our unique attractions and marketing the region nationally and abroad.

Tairāwhiti Destination Management Plan

To create a definitive pathway forward for the region, it is necessary to understand where the journey is taking us and essentially, what the shared vision is for Tairāwhiti. The Tairāwhiti Destination Management Plan sets the pathway forward. Governance over this plan will be held by the Tairāwhiti Destination Advisory Group (TDAG), with the support of Trust Tairāwhiti.

Download Destination Management Plan


Destination marketing

‘Tairāwhiti Gisborne - The First Light’ is the regional brand for the region. Our promotional activities target key national and international markets, encouraging manuhiri to visit Tairāwhiti and showcasing the range of experiences the Tairāwhiti region offers.

Visit Tairāwhiti Gisborne website

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Regional Event Fund

Our regional events funding is available for new and existing events that drive visitation to Tairāwhiti. These events should positively impact regional tourism and the economy, while offering new and exciting experiences for locals and visitors alike.

Please ensure you thoroughly read the fund guidelines relevant to your application and have all supporting information prepared as this form must be completed and submitted in one session.

Apply for funding

Destination insights dashboard

The Gisborne region tourism insights dashboard allows you to compare key tourism metrics and performance indicators. It provides comprehensive and dynamic data covering various factors, including visitation, visitor spending, and accommodation.

View data dashboard

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Cruise ships Gisborne

Trust Tairāwhiti manage tours and logistics on the ground to ensure everything runs smoothly. In the 2022/23 season we had a total of 18 cruise ships visit our region.

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Gisborne isite Visitor Information Centre

The Trust operates the Gisborne isite Visitor Centre, part of New Zealand's nationwide Visitor Information Network. Our friendly staff provide comprehensive and impartial information and booking service for accommodation, activities, attractions and travel bookings. It is the key tourism hub for all visitors and industry.

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Tourism resources

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