Tourism in Tairāwhiti is a significant economic opportunity. Attracting the 'right' visitor at the 'right' time is crucial to achieving visitor spend growth. The strategy of the Trust aims to attract visitors that will stay longer and spend more.
Promotion activity will be of high quality and will reflect the uniqueness of this region.
The Trust will also deliver high-quality Gisborne i-SITE services.
Destination development will expand the supply of high quality and authentic Eat, Stay, Do experiences in order to increase length of stay and spend.
The region has the opportunity to capitalise on our diversity, heritage and taonga.
The Trust will identify areas of opportunity and priorities to grow tourism businesses.
Investing in destination management is key to supporting the alignment, sustainability, growth and improvement of regional tourism systems.
We will maintain and grow key partnerships with mana whenua and the Gisborne District Council to achieve our collective aspirations.
The Gisborne i-SITE Visitor Centre is part of New Zealand's official nationwide Visitor Information Network and is the key tourism hub for all visitors and industry.
The Trust supports the the centre to be a highly visible welcoming place for locals and visitors to seek information and book services and influence time and spend of visitors to region.
The centre is a sales channel for Tairāwhiti businesses and events to promote and sell their products and services.