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Takitapuwae

Tourism

Trust Tairāwhiti Tourism is the lead agency for leading destination development, management and marketing for the region and functions in the tourism sector as the official Regional Tourism Organisation (RTO).  Trust Tairāwhiti Tourism also operates the Gisborne i-SITE Visitor Information Centre.

DESTINATION MANAGEMENT

Destination Management involves the management of all aspects of a destination that contribute to a visitor’s experience, including the perspectives, needs and expectations of visitors, Māori / iwi, hapu, tourism industry, wider businesses, central and local government and residents.  Destination Management strategies play a role in building the reputation of a region/place while attracting quality visitors to increase tourism spend and in turn deliver local employment outcomes.  

The primary role of Destination Management is to bring together different stakeholders to achieve the common goal of developing a well-managed sustainable visitor destination.  It is an ongoing process that requires destinations to plan for the future and considers the social, economic, cultural and environmental risks and opportunities.

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DESTINATION DEVELOPMENT

Destination Development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation across Eat, Stay, Do and Shop.

The primary role of Destination Development is to support sustainable business and employment growth, add diversity, vibrancy and prosperity to communities.  In addition, support growth during the off-peak season which will address ongoing seasonality challenges which affects the productivity and viability of many tourism enterprises and the destinations ability to attract investment.

DESTINATION MARKETING

Destination Marketing is a type of marketing that promotes a destination with a purpose to increase the number of visitors by creating and managing a compelling and focused market position to deliver tangible promotional outcomes.  Business to consumer channels focus predominantly on domestic activity in liaison with campaign partner agencies like Tourism New Zealand and Air New Zealand.  Business to business channels are developed by building relationships with trade partners that will benefit the industry by increasing the profile of a region and then demand at wholesaler, retailer and distributor level. Public Relations (PR) channels focus on partnering with multimedia companies to build compelling content that generates positive media coverage.

The primary role of Destination Marketing is to leverage funds and staff resource to promote, facilitate and achieve outcomes that position a destination that is of high-quality and has growth in popularity with more visitors staying longer, spending and doing more and returning in future.

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Visit the Tairāwhiti Gisborne website

OFFICIAL COVID-19 INFORMATION

INFORMATION FROM GOVERNMENT   |   INFORMATION FROM MINISTRY OF HEALTH

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Government Resources and Support for Businesses

Government’s central resource for COVID-19, www.business.govt.nz/covid-19, includes information with updates and guidance to help businesses. 

MBIE – WORKPLACE GUIDANCE FOR EMPLOYERS & EMPLOYEES
IRD - TAX RELIEF & INCOME ASSISTANCE
NZTE - REGIONAL BUSINESS PARTNER NETWORK

Stay Connected to the New Zealand Tourism Industry:

TOURISM INDUSTRY AOTEAROA
TOURISM NEW ZEALAND
TOURISM EXPORT COUNCIL OF NEW ZEALAND

Information for Accommodation & Hospitality providers:

GUIDELINES FOR HOSPITALITY & ACCOMMODATION BUSINESSES
INFORMATION FOR HOTELS & HOTEL STAFF

Information for Travellers:

COVID-19 - GENERAL ADVICE FOR TRAVELLERS
MBIE - COVID-19 UPDATE FOR VISITORS & TOURISTS IN NEW ZEALAND
SAFETRAVEL NZ

Do not feel you are dealing with this alone, please do not hesitate to contact us.

Our People

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Connecting you to the world of tourism, te ao turuhi and where to see the best sunrise in the world

Adam Hughes

GM Tourism

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Finding your place in Tairāwhiti, some things can’t be explained, only experienced.

Holly Hatzilamprou

Destination Development Manager

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Local must-see and do’s, bookings throughout New Zealand and great places to grab a coffee

Hana Edwardson

i-SITE Manager

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Trade marketing in tourism and where to find the friendliest dogs to pat

Sam Cameron

Tourism Trade Marketing Advisor

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Growing sustainable events & conferences in Tairāwhiti and showing off what our beautiful region has to offer

Lana Davy

Event Development Manager

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Promoting and marketing our authentic tourism experiences in Tairāwhiti to the world

Mel Ma'afu Sinoti

Tourism Consumer Marketing Advisor

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All things hospitality and exploring the best places to eat and drink on the East Coast

Joe Williams

Destination Development Advisor - Hospitality