By managing a strong regional brand, sharing engaging content, and working with partners locally and globally, we ensure that the essence of Tairāwhiti is represented with integrity and impact.
We aim to increase sustainable visitation, enhance the visitor experience, and support local operators by aligning our efforts with national priorities and regional aspirations.
Our focus is on clearly and engagingly telling the story of Tairāwhiti while growing visitation, supporting local operators, and improving the visitor experience.
Tairāwhiti Gisborne is the regional tourism brand showcasing our region’s identity, culture, and status as "The First Light." It tells the story of who we are and what visitors can expect when they arrive here: genuine manaakitanga, beautiful landscapes, and experiences shaped by local culture.
The brand is a tool for uniting our messaging across communities, tourism operators, and stakeholders. It ensures Tairāwhiti is presented consistently, proudly, and in a way that highlights our strengths and aspirations.
We support Tairāwhiti tourism businesses to grow their international market presence. From understanding travel trade pathways to becoming trade-ready, we help connect local experiences with global travel partners and high-value international visitors.
Access a growing collection of high-quality photos and video footage, free to use for promoting the Tairāwhiti Gisborne region. Our digital asset library supports marketing, storytelling and destination promotion, helping share the unique character of the region with wider audiences.
The Tairāwhiti Gisborne website is the region’s digital front door, providing inspiration, practical travel information, and a platform to showcase local experiences.
Visitors can discover itineraries, events, and hidden gems while connecting with local operators and booking their adventures. The website highlights the diversity of Tairāwhiti—from surf breaks and vineyards to culture, food, and art—encouraging visitors to extend their stay.
Our social media channels showcase the everyday beauty, stories, and experiences of Tairāwhiti. Through creative campaigns, authentic storytelling, and real-time updates, we connect directly with potential visitors, locals, and global audiences. These platforms highlight local operators, celebrate community events, and encourage responsible, meaningful travel. Social media also plays a vital role in dispersing visitors across the region, extending stays, and sharing the values that underpin our tourism strategy. Every post helps bring the character of Tairāwhiti to life.
Media partnerships help amplify the stories of Tairāwhiti to domestic and international audiences. We work with journalists, influencers, broadcasters, and tourism networks to highlight the region in authentic, meaningful ways. These collaborations create opportunities for powerful storytelling, ensuring Tairāwhiti features in travel publications, online campaigns, and national tourism promotions.
By carefully selecting media partners and crafting aligned messages, we grow awareness and inspire visitors who are seeking genuine, memorable experiences that connect with the essence of our region.
Regional Destination Manager
Destination Marketing Manager
Destination Development Advisor
Team Leader isite
