Tairāwhiti Gisborne has launched a new campaign to attract remote workers to the stunning East Coast region, following the New Zealand Government’s announcement to allow visitors to work remotely in the country. Renowned for its coastal lifestyle, friendly locals, sunny weather and natural attractions, Gisborne is claiming the title of the world’s best shared office for digital nomads seeking a better work-life balance.
“The natural beauty and relaxed pace of Gisborne make it the perfect destination for digital nomads looking to immerse themselves in Aotearoa,” said Doug Jones, Chief Executive of Trust Tairāwhiti, the regional tourism organisation. “Within 5 to 10 minutes of the city centre, we have world-class surf beaches, stunning hiking trails, and a diverse range of eateries and wineries. Anyone who lives in Tairāwhiti Gisborne knows our place is one of New Zealand’s best-kept secrets, and this campaign is about sharing that secret with international travellers who can stay longer in our region, encouraging them to work from here for a while and be part of our growing community”.
Located on the far reaches of the North Island’s East Coast, Gisborne’s remote location means crowds are seldom an issue. The city of roughly 40,000 people has several shared-working facilities and is well set-up to welcome visitors with a range of short-term accommodation options. With no shortage of after-work activities, Tairāwhiti Gisborne offers travellers endless opportunities to explore, unwind and rejuvenate.
“We hope this campaign will not only boost our local economy but also promote cultural exchange and global connections,” says Jones. “By relaxing the rules for foreign visitors to work remotely, the New Zealand Government is supporting more international business connections. We want this for Tairāwhiti, and by becoming the first region in New Zealand to actively campaign to attract remote workers, we’re ensuring they feel welcome in our place – nau mai, haere mai.”
To learn more about what Tairāwhiti Gisborne can offer digital nomads, from beach-front accommodation to authentic cultural connections, check out the campaign landing page: