Trust Tairāwhiti has launched the Tairāwhiti Cruise Development Pathway (TCDP), a long-term strategy to strengthen the region’s position as a top cruise destination.
Developed in collaboration with Gisborne District Council, Eastland Port and industry partners, the plan takes a sustainable and strategic approach to grow cruise tourism while delivering economic and community benefits.
The global cruise industry continues to expand. In New Zealand, cruise tourism contributed an estimated $1.37 billion to the economy in 2023/24, including $637.8 million in direct spending. Tairāwhiti welcomes around 20-25 cruise ships each season, with the 2024/25 season maintaining strong visitor numbers. According to the TCDP, 71% of the 2024/25 season’s expected port calls were from returning cruise lines, highlighting the region’s ongoing unique appeal.
The TCDP recognises cruise tourism as a significant stimulant for regional growth. Following upgrades to Wharf 7, Gisborne's port is well-suited for small to medium-sized vessels, and there is great potential to expand the sector.
The strategy takes a staged approach over ten years, beginning with collaboration and infrastructure planning to build a strong foundation. This is followed by targeted investment to support sustainable growth, leading to the long-term delivery of economic and community benefits.
The TCDP is guided by three interconnected priorities, which include building strong relationships with cruise lines to encourage visits, creating unique cultural and tourism experiences that showcase Tairāwhiti’s heritage and rich Māori culture, and optimising visitor experiences to ensure a smooth and memorable experience.
Despite facing challenges in the broader industry, Tairāwhiti continues to be a strong player in New Zealand's cruise market.
The last cruise ship for the 2024/25 season will arrive in Tairāwhiti on 10 March, with the Artania ship bringing over 1,000 passengers, marking the end of another successful season.